Advice on advertising please...
Well I can't quite believe its Saturday again already. January is going so fast!
Today I want to talk about advertising. However, before I go into that I would just like to show you our new range....
'Oh I do like' is a seaside theme inspired by Scarborough, which is where we live. We have created cute hangers, small and medium box frames, vases with seaglass incorporated into the design and much more.....
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| 'Oh I do like'...High tide hangar £17 |
So back to todays blog.....
Advice on advertising. We have now been trading for a little under two years. We have been approached by a number of different organisations wanting our advertising, but also wanting our hard earned money to pay for this!
My thoughts...
Newspaper
We have done some newspaper advertising in the hard copy format. I have to say, in my opinion, due to modern technology, newspapers are not as popular as they once were. I have a friend who lives two hours away from Scarborough and works for a newspaper. In her experience the average advert needs to run for six weeks before people really pay attention. This is a lot of money to spend on something everyone may not see.
Radio
Local radio advertising, I think, is a little cheesey. It makes me think of a nineties movie set in the future. The only music to survive an apocalypse was local radio adverts, how terrible!! I think this is why I don't really like them. Costs for radio advertising vary greatly too depending on what time of day you would like your advert to go out and which radio station you advertise with.
Television
As a very new business I don't think this is a viable option. I do not know about television advertising costs, however I imagine they would give me nightmares!
Leaflets
gekoglass has used leaflet drops to create a buzz around our business. We have had over 5000 leaflets printed locally. I have to say the company we used, prontaprint, Westborough, Scarborough are very professional. Once leaflet drops have happened we have also had positive contact from potential customers. To me this proves that leaflet drops really do work.
We do advertise in a 'free Scarborough guide' which is published yearly. This goes out to hotels, guest houses and event places. This is a brilliant tool as visitors to Scarborough get a map in this guide, so it is thoroughly used. Well worth the money.
Internet
Where do you even start with internet advertising? We have a web site and are hoping to add an on line shop over the next few months. We have twitter, facebook, pinterest, instagram, google plus, etsy, ebay, folksy and a blog (you are reading!!) which we maintain. All of this takes time and effort.
We have seen many other local businesses advertise on other local websites. We need some positive criticism of this from you all please.
Shop window
This is a little obvious, however often overlooked. We pride ourselves on the look and feel of our window display. People stop and look if something is engaging. We hope that our woodland theme window display captures the imagination. We have a great shop front design (which we created) and a selection of some of the items we sell. This encourages people to come into our shop unit. We would like a hanging sign in the future. However cost plays a strong part in why we do not currently have one.
Board advertising
There are various board displays throughout Scarborough. Some are council owned and some are private. The cost to advertise on these boards, in my opinion is a good price. But I question if anyone actually looks at these boards. Does anyone have any comments on this please?
Events
There are always local fairs, including summer and wedding fairs, fund raising events, Christmas markets and there must be other things too. We are currently booking in our diary any events coming up this year. If you know of an event you think we should be involved in, please let us know.
Word of mouth
This is the tough one. DID YOU KNOW? If you have a bad experience in a shop you tell ten people. If you have a good experience you only tell three people!!
So we want everyone to enjoy visiting gekoglass.
All the above advertising methods will work for some companies and not for others. I am not trying to upset any media platforms. I simply wish to know what has worked for you. What hasn't worked and what you all think gekoglass should try?
Any advice is better than no advice!
Thank you again for taking the time to read my blog
See you next week
#blog #gekoglass #uk #shoplocal #advertising
P.S
One or two more 'Oh I do like ' products are below
Enjoy
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